Technical foundations
The invisible groundwork
We set up speed and structure, so Google reads every one of your pages correctly.
- Loading speed
- Heading structure
- Schema markup
- Sitemap and robots.txt
- 301 redirects
- Crawl errors
- HTTPS on every page
SEO Services.
SEO helps your business appear in the searches that concern it, whether the site is being built now or has been running for years. We work in clear steps and present you the results every month.
Your customers search Google for the services you provide before they decide. SEO is what puts you at the top of the results for those searches, so those same customers click on you. On top of that, we take on the speed, the structure, the pages that answer their real questions and the Google Business Profile for local visibility.
- Best for
- Businesses that want a steady flow of customers from Google.
- First results
- ≈ 2–3 months
The foundations of SEO
What does Google weigh?
Google ranks pages in order, when a search concerning those pages is made, on the basis of many factors. Some of those factors are set out below.
Answering the query
How well the page content answers what the user typed, regardless of how many times the word appears in the text.
What we do
We build one page per query, in the wording your customer actually uses.
Google’s access
Whether Google can open and read the page. A robots.txt file that blocks it, or a server slow to respond, keeps the page out of the assessment altogether.
What we do
We check what Google actually sees, clear whatever blocks it and submit a sitemap.
Speed and stability
How fast the content appears and whether it shifts while loading. The experience on a phone counts for more than the one on a computer.
What we do
We compress images, cut down the scripts and measure the result with the same tools Google uses.
Your location
Where the user is and where you declare your premises. In a "near me" search that counts for more than the content.
What we do
We set up the Google Business Profile, the areas you serve, and address and hours markup inside the page itself.
Structured data
Markup that states outright what each element is: hours, prices, reviews and menus. Without it, Google infers them on its own from the text.
What we do
We add schema markup so your details can appear inside the result itself.
Trust and mentions
Which other sites point at yours, and in what context. Mentions work as recommendations.
What we do
We pursue mentions from trade and local sites. In parallel we disavow any links that weigh your profile down.
Google publishes that ranking cannot be bought. That is the good news: the six factors above are decided by the work done on your page.
Verified against: Google — How Search worksGoogle Search Central — How Search works
SEO or Google Ads?
There are two ways to reach the first page. Below you will see what each one gives you.
SEO. An organic position
Built gradually
- Every visit arrives with no cost per click.
- The position holds after the engagement ends.
- Organic results carry more trust than paid ones.
- Every page published keeps bringing visits for years.
- Each month of work adds to the position the last one built.
Best for
Businesses that want a steady flow of customers without a permanent advertising spend.
Google Ads. A paid position
Live immediately
- You appear from the first day.
- You control keywords, budget, area and hours.
- You pay per click and adjust the budget whenever you want.
- Paid results sit at the top of the page, marked as advertising.
- A measurable cost per customer from the very first week.
Best for
Fast results, a new store or a seasonal campaign. It performs even better on top of solid SEO.
The two ways of advertising perform better together than apart. We take on the SEO, and in the first conversation we advise you whether running Google Ads as well would benefit your business.
The stages of working together
SEO is work that repeats every month. Below you will see what happens at each stage.
Month 1
The groundwork
Weeks 1 to 2
- A full technical audit
- Search and competitor research
Weeks 3 to 4
- Faults and speed repaired
- Search Console hooked up
What you gain
The first month sets the foundations: Google now reads your whole site and indexes it correctly. It is the base every following month is measured against.
Months 2 to 3
The first searches
Month 2
- New pages for the searches that count
- Titles and descriptions per page
Month 3
- Google Business Profile set up
- Schema markup on the key details
What you gain
You start appearing in searches, often through phrases you had not counted on. Even so, the searches that lead customers to you are keywords synonymous with your services.
Months 4 to 6
Traffic starts
Month 4
- Content for the questions customers ask
- Improving pages that already work
Months 5 to 6
- Mentions from trade and local sites
- A monthly report with real figures
What you gain
The visits now bring enquiries, not just numbers. This is where the return on the investment begins to show, with figures in Search Console you can check yourself.
Months 7 to 12
Compounding
Months 7 to 9
- Expanding into new search categories
- Refreshing older pages
Months 10 to 12
- Continuous technical checks
- A quarterly review of the targets
What you gain
The flow becomes steady and the position strengthens with every month we work together. At this stage the SEO has paid off: your business sits permanently in front of the customers searching for your services.
The tools
Pick a tool. Where there is real code from a project of ours, you see it exactly as it is, with its file and line number.
Search Console
Google's own tool, showing which searches you appear in, how many press your result and what position you hold
Google Business
Your business card on the map and in local results
Analytics
GA4 records what visitors do once they arrive
PageSpeed
It measures Core Web Vitals
Schema
Structured data that states outright what each element of the page is
Keywords
Research into what your customers actually type, with search volume and competition per phrase
Content
Pages and guides that answer your customers’ searches more completely than the other results
Backlinks
Mentions of your site from other credible pages, which Google reads as recommendations
Frequently asked questions
How fast will I see SEO results?
The first measurable results usually show in 2–3 months, while the full picture forms over 6–12, depending on the competition. From the very first month you receive a report with real numbers, so you can follow the progress as it is built.
What does the monthly engagement include?
The monthly engagement covers technical improvements, content aimed at real searches, local SEO and a monthly report. There you see what was done, what changed and what comes next.
Do I need a new website to do SEO?
No, you do not need a new site. In the initial analysis we assess what you already have: sometimes focused fixes are enough, sometimes a rebuild pays off more. We put the data in front of you, priced, and you choose.
Start with a free SEO analysis
We show you what Google sees on your site and which moves pay off first. We reply within 24 hours.
SEO works as a monthly engagement, because each month adds to the position the one before it built. The initial analysis shows what your site needs and what the work costs per month.
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