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Sell online

E-shopDevelopment.

A store built to sell. From the first click to the paid order, your customer moves through the fewest possible steps.

Order #2087
BasketDetailsPaymentShipping
  • Payment methodCard
  • DeliveryCourier

A store that sells, with products, stock and orders set up in WooCommerce, without a monthly platform subscription. As for payment methods, we pick the ones your customers actually use, from cards to IRIS and cash on delivery. We test each one with real orders before you open.

Best for
Anyone selling online who wants more completed orders.
Typical timeline
≈ 4–10 weeks

The foundations of an e-shop

We start from where you are

Three situations, three different plans. Pick yours and see what happens at each stage.

Situations and stages

The store starts from nothing. We build in an order that keeps every step final.

Estimated time6 to 10 weeks, depending on the catalogue

I am starting from scratch
Week 1

Catalogue

We size up what you sell: how many products, how many variants, what needs invoicing.

What we need from you
  • A list of products or categories
  • Prices and VAT per category
Weeks 2–3

Design

We design the home page, the product page and the checkout. Every other page follows from those three.

What we need from you
  • Logo and colours, if they exist
  • Product photography
Weeks 4–7

Build

The shop gets built, the catalogue goes in, and payments, delivery and invoicing are wired up.

What we need from you
  • The company's invoicing details
  • Which courier you use
Weeks 8–9

Testing

We put real orders through every payment method and reverse the charges afterwards.

What we need from you
  • An hour of your time to test
  • Sign-off on copy and prices
Week 10

Launch

The shop opens and we hand over the admin, with training on the parts you will use daily.

What we need from you
  • Two hours for the training

The traffic is there and the orders are what we are after. First we find where customers stop, then we make the changes.

Estimated time4 to 6 weeks

My store gets few orders
Week 1

Measurement

We find which page visitors leave from and which checkout step they stop at.

What we need from you
  • Access to the shop's analytics
  • Access to Search Console
Week 2

Checkout

We start with checkout, because that is where every visit you have already paid for ends up.

What we need from you
  • Which payment methods are live today
Weeks 3–4

Design

We redesign the home, category and product pages. The catalogue stays where it is.

What we need from you
  • Sign-off on the new product page
Week 5

Migration

The new design goes in without changing any page addresses, so your position in Google stays where it is.

What we need from you
  • Time to review before publishing
Week 6

Comparison

A month later we compare the same numbers against before. The difference shows clearly, measurement by measurement.

What we need from you
  • Half an hour to go through the numbers together

The store is running and keeps selling throughout. The new one is built alongside it and the switch happens overnight.

Estimated time3 to 5 weeks

I am moving from another platform
Week 1

Inventory

We record what exists: products, customers, orders and coupons, along with the addresses that bring visits.

What we need from you
  • Access to the current shop
  • Access to the current hosting
Weeks 2–3

In parallel

The new shop is built at a separate address. The current one keeps selling as normal.

What we need from you
  • Confirmation that the catalogue transferred correctly
Week 4

Redirects

Every old address points to its new counterpart, so Google keeps everything you have already built.

What we need from you
  • Sign-off on the redirect map
Weeks 4–5

Testing

We test orders, returns and invoicing on the new shop, with your own data.

What we need from you
  • An hour of your time to test
Week 5

The switch

The switch happens at a quiet hour. The old store stays available for as long as you want it.

What we need from you
  • One hour agreed with you

These are estimates for a shop with a mid-sized catalogue. After the first conversation you get the plan with dates, in writing.

What the research shows, and what is already set up

Five published figures on how people buy, each linked to its source. Beside every one, the setting that is running on your shop from the first day.

78%

78% of internet users in the European Union bought goods or services online during 2025. Your customers are already there, and already buying.

Verified against: Eurostat — e-commerce statistics for individuals

70%

of baskets, worldwide

The average cart abandonment rate across 50 studies is 70.22%. These are shoppers who have already chosen a product: the interest is there, waiting for a reminder.

On your shop

Cart recovery runs from the first day. Anyone who leaves a basket behind gets an automatic email with their product in it and a coupon to come back.

Verified against: Baymard Institute — cart abandonment rate

40%

expect the total up front

The leading reason for abandoning a checkout is an extra cost that appears at the end. When the total is known from the start, the decision gets made once.

On your shop

Delivery is priced inside the basket, by region and weight, before the customer reaches the till.

Verified against: Baymard Institute — reasons for abandonment

19%

look for a sign it is secure

Almost one in five looks for a clear sign of security before entering card details. That sign is visible, and simple to give.

On your shop

HTTPS across the whole shop, anti-fraud checks at the till, and payments through Greek bank gateways. The customer sees the padlock and carries on.

Verified against: Baymard Institute — reasons for abandonment

18%

prefer to buy without an account

Roughly one in six prefers to complete the purchase without registering. That option keeps the first order short.

On your shop

Guest checkout is the default. The account is offered after the purchase, when it finally means something to the customer.

Verified against: Baymard Institute — reasons for abandonment

The figures come from the Baymard Institute and Eurostat. Every link leads to the page that publishes them, so you can verify any number here yourself.

How we work on this

Week 1

Catalogue and requirements

We record how many products you have, with which variants and in which categories. We also look at how stock reaches the store and who updates it. These shape the size of the project more than anything else.

What you receive

  • Category and filter structure
  • Product attributes and variants
  • Cost estimate and timeline

What we need from you

A product list with prices, along with photos or the source we can take them from.

Weeks 1 to 2

Design

We design the pages that lead your customer to the purchase: home, category, product and checkout. We start with checkout, because that is where orders are completed.

What you receive

  • Home, category and product designs
  • A step-by-step checkout design
  • Colours and typography

What we need from you

Your comments on the designs. The more specific they are, the more they help us.

Weeks 2 to 5

Building on WooCommerce

We build the shop on WooCommerce, with no monthly platform fee. Products, categories, stock and shipping rules, set up for your actual catalogue.

What you receive

  • A hand-built theme and catalogue
  • Stock and variants
  • Shipping rules by region

Weeks 5 to 7

Payments and shipping

We connect the payment methods your customers actually use: cards, IRIS, cash on delivery. Each one is tested separately with a real order, so that on the day you open every payment method has already worked once.

What you receive

  • Cards, IRIS and cash on delivery
  • Courier integration
  • A test order per payment method

What we need from you

Bank account details and your courier contract.

Weeks 7 to 9

End-to-end testing

We run real orders from start to finish, including the hard ones: an out-of-stock product, a cancelled payment and a return. We also check the automatic emails, which are the first thing your customer reads after buying.

What you receive

  • Real orders end to end
  • Returns and cancellations checked
  • Automatic emails checked

Opening day

Opening and training

The shop opens and we train you on running it: products, stock, orders, returns. Analytics is connected so from day one you can see what sells and where the customer came from.

What you receive

  • Training on running orders
  • Analytics and sales tracking
  • 30 days of support at no charge

The tools

Pick a tool. Where there is real code from a project of ours, you see it exactly as it is, with its file and line number.

WooCommerce

The store system, where the products, variants, discounts and coupons live. It runs on your own hosting, with no monthly platform subscription and no commission per sale.

What you get
  • The store and its data stay yours
  • Every sale pays you in full
  • It scales as the catalogue grows

WordPress

The base your store runs on, together with your pages and blog. Products and content are updated from the same place.

What you get
  • One dashboard for products and pages
  • A single training session covers both
  • Articles that bring visits to the catalogue

Payments

Cards through Greek banks or providers such as Viva, along with PayPal, IRIS and cash on delivery. We pick what your customers use and test them one by one.

What you get
  • The customer pays the way they prefer
  • Each method tested with a real order
  • The money lands in your account

Shipping

Connected to ACS, ELTA Courier or Speedex, with charge zones by region and weight. Together we also set the threshold above which shipping becomes free.

What you get
  • Shipping shows inside the basket
  • Correct charges by region and weight
  • The customer tracks their parcel

Stock

Stock updates with every order and warns you before a product runs out. Variants are counted separately, by size or colour.

What you get
  • The catalogue always shows real stock
  • A warning before a product runs out
  • Variants counted separately
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Skroutz

The XML feed that sends your catalogue to Skroutz and other price comparison platforms. It updates automatically with every change in price or stock.

What you get
  • Your products appear where buyers already search
  • Prices and stock always current
  • One feed for every comparison platform

Analytics

GA4 records where the visitor came from, which products they viewed and which they bought. We set it up with e-commerce tracking, so every order is measured at its value.

What you get
  • You see which products sell
  • You know which source brings buyers
  • You measure the value of each order

SSL

The encrypted connection that protects card details from the moment the customer types them. The certificate is installed across the whole store, not only at checkout.

What you get
  • The padlock shows in the address bar
  • Card details move encrypted
  • It renews automatically, with nothing needed from you

Frequently asked questions

The cost depends on the catalogue and the features you need, so we work without fixed packages. You receive a first estimate at our very first contact. The final cost reaches you together with the plan and the mockups.

Yes, we migrate your existing e-shop. Products, customers and orders move to a plan, while your current store keeps selling right up to switchover day.

You can have cards through Greek banks or providers such as Viva, along with PayPal, IRIS and cash on delivery. We choose together what suits your customers and test them with real orders before you open.

Read the full guide: how much a website costs

Let's set up your store

Tell us what you sell and how many products you have. We reply within 24 hours with the first steps and a cost estimate.

An e-shop is costed from its catalogue and its features: how many products, which payment methods, which connections to an ERP or a courier. Tell us what you sell and you receive a cost estimate at our first contact.

Get a quote