E-shop Development.

A store built to sell. From the first click to the paid order, your customer moves through the fewest possible steps.

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A store that sells, with products, stock and orders set up in WooCommerce, without a monthly platform subscription. As for payment methods, we pick the ones your customers actually use, from cards to IRIS and cash on delivery. We test each one with real orders before you open.

Best for
Anyone selling online who wants more completed orders.
Typical timeline
≈ 4–10 weeks

The foundations of an e-shop

The right platform

What it gets built on

We build on WooCommerce or Shopify, depending on what you sell.

  • WooCommerce or Shopify
  • Invoicing with a tax number
  • ERP connection
  • Multiple languages
  • Admin permissions
  • Stock with no platform subscription
  • Hosting picked to match your size

Secure payments

How the money arrives

We test cards and Greek payment methods one by one.

  • Card with 3-D Secure
  • IRIS
  • Cash on delivery
  • PayPal
  • Tested with real orders
  • Instalments through your bank

Built for conversion

The checkout, step by step

Checkout completes in one step, with the option to buy as a guest.

  • Guest checkout
  • Saved baskets
  • Coupons and discounts
  • Basket reminders

Shipping and couriers

Where the parcel goes

We set rules by region and weight, connected to your courier company.

  • Rules per region
  • Priced by weight
  • Courier connection
  • Shipment tracking
  • Free delivery threshold
  • Delivery times shown per region

How we work on this

Stages of this service

Week 1

Catalogue and requirements

We record how many products you have, with which variants and in which categories. We also look at how stock reaches the store and who updates it. These shape the size of the project more than anything else.

What you receive

  • Category and filter structure
  • Product attributes and variants
  • Cost estimate and timeline

What we need from you

A product list with prices, along with photos or the source we can take them from.

Weeks 1 to 2

Design

We design the pages that lead your customer to the purchase: home, category, product and checkout. We start with checkout, because that is where orders are completed.

What you receive

  • Home, category and product designs
  • A step-by-step checkout design
  • Colours and typography

What we need from you

Your comments on the designs. The more specific they are, the more they help us.

Weeks 2 to 5

Building on WooCommerce

We build the shop on WooCommerce, with no monthly platform fee. Products, categories, stock and shipping rules, set up for your actual catalogue.

What you receive

  • A hand-built theme and catalogue
  • Stock and variants
  • Shipping rules by region

Weeks 5 to 7

Payments and shipping

We connect the payment methods your customers actually use: cards, IRIS, cash on delivery. Each one is tested separately with a real order, so that on the day you open every payment method has already worked once.

What you receive

  • Cards, IRIS and cash on delivery
  • Courier integration
  • A test order per payment method

What we need from you

Bank account details and your courier contract.

Weeks 7 to 9

End-to-end testing

We run real orders from start to finish, including the hard ones: an out-of-stock product, a cancelled payment and a return. We also check the automatic emails, which are the first thing your customer reads after buying.

What you receive

  • Real orders end to end
  • Returns and cancellations checked
  • Automatic emails checked

Opening day

Opening and training

The shop opens and we train you on running it: products, stock, orders, returns. Analytics is connected so from day one you can see what sells and where the customer came from.

What you receive

  • Training on running orders
  • Analytics and sales tracking
  • 30 days of support at no charge

What the research shows, and what is already set up

Five published figures on how people buy, each linked to its source. Beside every one, the setting that is running on your shop from the first day.

78%

78% of internet users in the European Union bought goods or services online during 2025. Your customers are already there, and already buying.

Verified against: Eurostat — e-commerce statistics for individuals

  • 70% of baskets, worldwide

    The average cart abandonment rate across 50 studies is 70.22%. These are shoppers who have already chosen a product: the interest is there, waiting for a reminder.

    On your shop

    Cart recovery runs from the first day. Anyone who leaves a basket behind gets an automatic email with their product in it and a coupon to come back.

    Verified against: Baymard Institute — cart abandonment rate

  • 40% expect the total up front

    The leading reason for abandoning a checkout is an extra cost that appears at the end. When the total is known from the start, the decision gets made once.

    On your shop

    Delivery is priced inside the basket, by region and weight, before the customer reaches the till.

    Verified against: Baymard Institute — reasons for abandonment

  • 19% look for a sign it is secure

    Almost one in five looks for a clear sign of security before entering card details. That sign is visible, and simple to give.

    On your shop

    HTTPS across the whole shop, anti-fraud checks at the till, and payments through Greek bank gateways. The customer sees the padlock and carries on.

    Verified against: Baymard Institute — reasons for abandonment

  • 18% prefer to buy without an account

    Roughly one in six prefers to complete the purchase without registering. That option keeps the first order short.

    On your shop

    Guest checkout is the default. The account is offered after the purchase, when it finally means something to the customer.

    Verified against: Baymard Institute — reasons for abandonment

The figures come from the Baymard Institute and Eurostat. Every link leads to the page that publishes them, so you can verify any number here yourself.

The tools

Pick a tool. Where there is real code from a project of ours, you see it exactly as it is, with its file and line number.

E-shop Development

WooCommerce

The store system, where the products, variants, discounts and coupons live. It runs on your own hosting, with no monthly platform subscription and no commission per sale.

What you get

  • The store and its data stay yours
  • Every sale pays you in full
  • It scales as the catalogue grows
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E-shop Development

WordPress

The base your store runs on, together with your pages and blog. Products and content are updated from the same place.

What you get

  • One dashboard for products and pages
  • A single training session covers both
  • Articles that bring visits to the catalogue
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E-shop Development

Payments

Cards through Greek banks or providers such as Viva, along with PayPal, IRIS and cash on delivery. We pick what your customers use and test them one by one.

What you get

  • The customer pays the way they prefer
  • Each method tested with a real order
  • The money lands in your account
Get a quote

E-shop Development

Shipping

Connected to ACS, ELTA Courier or Speedex, with charge zones by region and weight. Together we also set the threshold above which shipping becomes free.

What you get

  • Shipping shows inside the basket
  • Correct charges by region and weight
  • The customer tracks their parcel
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E-shop Development

Stock

Stock updates with every order and warns you before a product runs out. Variants are counted separately, by size or colour.

What you get

  • The catalogue always shows real stock
  • A warning before a product runs out
  • Variants counted separately
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E-shop Development

Skroutz

The XML feed that sends your catalogue to Skroutz and other price comparison platforms. It updates automatically with every change in price or stock.

What you get

  • Your products appear where buyers already search
  • Prices and stock always current
  • One feed for every comparison platform
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E-shop Development

Analytics

GA4 records where the visitor came from, which products they viewed and which they bought. We set it up with e-commerce tracking, so every order is measured at its value.

What you get

  • You see which products sell
  • You know which source brings buyers
  • You measure the value of each order
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E-shop Development

SSL

The encrypted connection that protects card details from the moment the customer types them. The certificate is installed across the whole store, not only at checkout.

What you get

  • The padlock shows in the address bar
  • Card details move encrypted
  • It renews automatically, with nothing needed from you
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Frequently asked questions

How much does an e-shop cost?

The cost depends on the catalogue and the features you need, so we work without fixed packages. You receive a first estimate at our very first contact. The final cost reaches you together with the plan and the mockups.

Can you migrate my existing e-shop?

Yes, we migrate your existing e-shop. Products, customers and orders move to a plan, while your current store keeps selling right up to switchover day.

Which payment methods can I offer?

You can have cards through Greek banks or providers such as Viva, along with PayPal, IRIS and cash on delivery. We choose together what suits your customers and test them with real orders before you open.

Let's set up your store

Tell us what you sell and how many products you have. We reply within 24 hours with the first steps and a cost estimate.

An e-shop is costed from its catalogue and its features: how many products, which payment methods, which connections to an ERP or a courier. Tell us what you sell and you receive a cost estimate at our first contact.

Get a quote