GEO Services.

GEO helps your business appear by name in the answers of ChatGPT and Google, whether the site is being built now or has been running for years.

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Your customers now ask ChatGPT, Gemini or Google which business to choose. The answer they receive names a few businesses, each with a link to its site.

GEO organises your business's content, facts and profiles so that AI tools find them and quote them in their answers. We recommend starting it together with SEO, because AI tools draw their sources from pages they have already indexed.

Best for
Businesses that want AI tools to recommend them when a customer asks for a recommendation.
Works with
The site's SEO, which it builds on.

Where an AI answer comes from

Choose a question and an AI tool to see how an answer names a business. Each number shows which piece of work on the site or the profiles produced that part.

The customer's question
AI tool
EXAMPLEAn imaginary taverna in Koukaki

Which taverna in Koukaki has home cooking every day?

ChatGPTGoogle AIPerplexityCopilot

In Koukaki, Taverna Koukaki (1) serves home cooking that changes every day (2). The day's menu goes up on its site every morning, along with the opening hours (3).

Sources

  • taverna-koukaki.gr › menu
  • Google profile

Where each part comes from

  1. 1. The same name and address on the site, Google and Bing
  2. 2. A menu page that answers exactly this question
  3. 3. Opening hours matching on the site and the Google Business Profile

Where can I book a table for tonight near the Acropolis?

ChatGPTGoogle AIPerplexityCopilot

Near the Acropolis, Taverna Koukaki (1) takes online bookings for the same evening (2). It is about a 10-minute walk from the Acropolis Museum (3).

Sources

  • taverna-koukaki.gr › bookings
  • Bing Places

Where each part comes from

  1. 1. Location declared in structured data and on Bing Places
  2. 2. A bookings page that AI crawlers can read
  3. 3. Local knowledge, written by the business itself

A taverna with a courtyard in Koukaki for a family meal?

ChatGPTGoogle AIPerplexityCopilot

For a family meal, Taverna Koukaki has a courtyard (1) with tables for groups of up to 12 (2). It also has a children's menu and high chairs (3).

Sources

  • taverna-koukaki.gr › faq
  • Google profile

Where each part comes from

  1. 1. Photos and a description of the courtyard on the Business Profile
  2. 2. FAQs on the site, with answers that give numbers
  3. 3. A menu with sections, marked up in structured data

Which taverna in Koukaki is open after 11 pm?

ChatGPTGoogle AIPerplexityCopilot

Taverna Koukaki (1) is open until 00:30 every night (2). The kitchen takes orders until 23:45 (3).

Sources

  • taverna-koukaki.gr
  • Google profile
  • Bing Places

Where each part comes from

  1. 1. The same name on the site, Google and Bing, so answers recognise it
  2. 2. Opening hours matching on the Business Profile and Bing Places
  3. 3. An FAQ page with the kitchen's hours

How it finds pages

ChatGPT finds pages through OAI-SearchBot. When robots.txt lets it in, your pages are available for its search answers.

Verified against: OpenAI — Overview of OpenAI crawlers

AI Overviews and AI Mode draw pages from Google's index. A page indexed in Search and eligible for a snippet is available as a link in the answers.

Verified against: Google Search Central — AI features and your website

Perplexity finds pages through PerplexityBot. The company recommends allowing it in robots.txt so the site can appear in its results.

Verified against: Perplexity — Perplexity crawlers

Microsoft Copilot cites pages as sources in its answers. Bing Webmaster Tools shows how often yours are chosen, while Bing Places and IndexNow keep their details current.

Verified against: Bing Webmaster Blog — AI Performance in Bing Webmaster Tools

GEO and SEO: how they work together

SEO and GEO work on the same pages. SEO brings them into Google's results and GEO into the answers of AI tools.

SEO. A place in the results

Google's list of results

  • Your page appears in the results with a title and a description.
  • The order is set by Google's ranking algorithm.
  • Measured by positions, impressions and clicks in Search Console.
  • Built on speed, structure, content and links.

Best for

Businesses that want to be found by people searching Google for their services.

GEO. A mention in the answer

The answers of AI tools

  • Your business is named inside the answer, with a link to the site.
  • Sources are chosen from pages the engine has already indexed.
  • Measured by the AI reports in Search Console and Bing Webmaster Tools.
  • Built on original content, sources, crawler access and profiles.

Best for

Businesses that want to be named in the answers of ChatGPT, Gemini and Google.

For Google, optimising for AI answers is still SEO. That is why we recommend GEO and SEO together: they share the same foundation, so every improvement pays off in both.

Verified against: Google Search Central — Optimizing your website for generative AI features

See the SEO services

The foundations of GEO

Content that answers

What only the business knows

We write answers to your customers' questions with facts from the business itself, so AI tools find there what they are looking for.

  • FAQs for each service
  • One-sentence definitions
  • Headings phrased as questions
  • Original facts and photos
  • Refreshing existing pages

Facts with a source

Figures that can be checked

We give every figure and every claim on the site its source, so an AI tool can verify it and quote it.

  • Links to official sources
  • Dated statistics
  • Quotes from experts
  • Comparison tables
  • Last-updated dates

Access for AI crawlers

Who reads the site

We set up robots.txt and the server so the search crawlers of ChatGPT, Perplexity and Bing can read every page of yours.

  • OAI-SearchBot
  • PerplexityBot
  • Bingbot and IndexNow
  • Text visible without JavaScript
  • An up-to-date sitemap

Business profiles

The same details everywhere

We keep your Google Business Profile and Bing Places listing on the same name, address, hours and phone as the site, so answers quote them correctly.

  • Google Business Profile
  • Bing Places
  • Matching details on site and profiles
  • Categories and services
  • Customer reviews

Structured data

A description machines read

We describe the business, its services and its frequent questions in schema markup, so search engines read them without ambiguity.

  • Organization and LocalBusiness
  • Service
  • FAQPage
  • BreadcrumbList
  • Checked in the Rich Results Test

What the figures show

Google's AI answers now have billions of users every month. The research that named GEO shows what raises a page's presence in them.

The research shows that a page's content and sources bring presence in AI answers, even when the page does not hold first place on Google.

How we work on this

Stages of this service

Presence analysis

We put the questions your customers ask to ChatGPT, Gemini, Perplexity and Google and record which businesses and which pages appear. At the same time we check whether the AI tools' crawlers can reach your site.

What you receive

  • A list of target questions
  • A report for each AI tool
  • A crawler access check

What we need from you

The services and areas that matter to you.

Work plan

Based on the analysis, we set which pages get expanded, which facts need a source and which profiles get updated. We present the plan and the monthly cost before we begin.

What you receive

  • A plan for each page
  • The monthly cost of the work

Implementation

We expand the pages with answers, facts and sources, add structured data and update the profiles on Google and Bing. Where needed, we set up robots.txt so AI search crawlers have access.

What you receive

  • Pages with answers and sources
  • Structured data
  • Updated profiles

What we need from you

Information and photos that only your business has.

Monthly monitoring

Every month we put the same questions to each AI tool again and read the AI reports in Search Console and Bing Webmaster Tools. We show you which answers mention your business and what the next step is.

What you receive

  • A monthly report
  • The next steps

The tools

Pick a tool. Where there is real code from a project of ours, you see it exactly as it is, with its file and line number.

GEO Services

Search Console

Google's own tool, which shows through its generative AI report how often your pages appear in AI Overviews and AI Mode. We connect it in your name, so the data stays yours.

Verified against: Google Search Console Help — Generative AI performance report

What you get

  • Figures from Google itself
  • The pages that appear in AI answers
  • Month-on-month comparison
Get a quote

GEO Services

Bing Webmaster Tools

Microsoft's tool, which shows how often your pages are cited as a source in Copilot and in Bing's AI answers. From it we read which pages get chosen, and for which topics.

Verified against: Bing Webmaster Blog — AI Performance in Bing Webmaster Tools

What you get

  • Citations in Copilot, counted
  • The pages chosen as a source
  • The topics that bring citations
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GEO Services

Google Business

Your Google Business Profile gives AI answers your address, hours and contact details. We keep it current and matching the site, so Google quotes them correctly.

Verified against: Google Search Central — Optimizing your website for generative AI features

What you get

  • The right hours in answers
  • The business on the map and in answers
  • The same details everywhere
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GEO Services

Bing Places

Microsoft's counterpart, which Bing and Copilot draw details from. We list the address, hours and contact details, so the business is available for answers to searches by area.

Verified against: Bing Webmaster Blog — AI Performance in Bing Webmaster Tools

What you get

  • Presence in Bing and Copilot
  • Details matching Google's
  • Searches by area
Get a quote

GEO Services

robots.txt

The file that sets which crawlers read the site. We allow the search crawlers, such as ChatGPT's OAI-SearchBot and PerplexityBot, so your pages are available for their answers.

Verified against: OpenAI — Overview of OpenAI crawlers

What you get

  • Access for ChatGPT and Perplexity
  • Separate settings for search and for model training
  • The server's rules checked as well
src/app/robots.tsodysseus-web
const AI_SEARCH = ["OAI-SearchBot", "PerplexityBot", "Claude-SearchBot", "Bingbot", "Googlebot"];const AI_TRAINING = ["GPTBot", "Google-Extended", "ClaudeBot"]; export default function robots(): MetadataRoute.Robots {  return {    rules: [      { userAgent: AI_SEARCH, allow: "/" },      { userAgent: AI_TRAINING, allow: "/" },      { userAgent: "*", allow: "/" },    ],    sitemap: `${SITE_URL}/sitemap.xml`,
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GEO Services

Schema

Structured data that describes the business, its services and its frequent questions in a form search engines understand. Google uses it for rich results, and Microsoft recommends it for AI answers.

Verified against: Microsoft Advertising — Optimizing your content for inclusion in AI search answers

What you get

  • The business described without ambiguity
  • Frequent questions in a readable form
  • Rich results on Google
src/components/features/services/service-landing.tsxodysseus-web
  "@type": "Service",  "@id": serviceId(locale, service.path),  name: crumb,  description: hero.intro,  serviceType: SERVICE_TYPE[service.path],  url: pageUrl,  provider: { "@id": BUSINESS_ID },  // GEO is built on SEO: say so to the machines as well as the reader.  ...(serviceKey === "geo" && { isRelatedTo: { "@id": serviceId(locale, "/services/seo") } }),},{  "@type": "FAQPage",
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GEO Services

IndexNow

A protocol that notifies the search engines supporting it whenever a page changes. That way Bing and Copilot quote its current version.

Verified against: Bing Webmaster Blog — AI Performance in Bing Webmaster Tools

What you get

  • A notice with every change
  • New prices and hours without delay
  • Answers show the latest version
Get a quote

GEO Services

Target questions

A fixed list of the questions your customers ask, which we put to ChatGPT, Gemini, Perplexity and Google every month. We record which businesses and which pages are mentioned, so the progress shows from month to month.

What you get

  • The same measurement every month
  • Each AI tool on its own
  • Which of your pages get cited
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Frequently asked questions

What is GEO?

GEO (Generative Engine Optimization) is the work that helps a business get cited as a source in the answers of AI tools such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. It covers content that answers customers' questions, facts with sources, access for AI crawlers and up-to-date business profiles.

Does GEO need SEO to work?

Yes, GEO needs SEO to work, because AI tools draw their answers from pages they have already found and indexed. According to Google, for a page to appear as a link in an AI Overview, it has to be indexed in Search and eligible for a snippet. We recommend starting GEO together with the site's SEO foundation.

Which AI tools do you work on?

We work on the AI tools that draw their answers from the web: ChatGPT, Gemini, Perplexity, Microsoft Copilot, and Google's AI Overviews and AI Mode. Each tool finds pages in its own way, for example ChatGPT through OAI-SearchBot and Perplexity through PerplexityBot. That is why we check access for each one separately.

Do I need an llms.txt file?

No, an llms.txt file is not needed for Google, which states that its Search does not use it. It is a proposed standard read mainly by AI assistants when a user asks them for something specific. We focus on what AI tools read on every search: the content, crawler access and the business profiles.

How is presence in AI answers measured?

Presence in AI answers is measured with Google's and Microsoft's reports and with a fixed set of questions. Search Console shows how often your pages appear in AI Overviews and AI Mode, while Bing Webmaster Tools shows how often they are cited in Copilot. Alongside that, we put the same questions to every AI tool each month and record which businesses are mentioned.

How much does GEO cost?

The cost of GEO depends on the pages, facts and profiles that need work. We start with the initial analysis and present the plan together with the monthly cost before we begin. If you are aiming at both Google and AI tools, we recommend GEO and SEO together, because they share the same foundation.

Start with a free GEO analysis

We show you how AI tools present you today and which moves pay off first. We reply within 24 hours.

GEO works as a monthly engagement and combines with SEO. The initial analysis shows what your business needs and what the work costs per month.

Get a quote