How much does a website cost in 2026?

"How much does a website cost?" We hear this on every first call, and it's a perfectly fair question: nobody wants to pay blind. Most agencies still dodge it in public. We'd rather not. This guide walks through what actually drives the cost of building a website, what the market (we're based in Greece) really charges in 2026, and how to read a quote before you put a signature on it.

Why nobody publishes a price list

A website isn't an off-the-shelf product — it's a construction. Just as an engineer won't price "a house" without seeing the plot and the plans, a serious quote needs to know what the site will do: how many pages, which features, who writes the copy, where it will be hosted.

That doesn't mean you should accept "it depends" as a final answer. It means something simpler: anyone who quotes a price before asking you questions is guessing. The risk of that guess, moreover, is rarely carried by the person who guessed — it lands on you, either as an inflated price or as "extras" that surface halfway through the project.

The five things that set the price

1. Scope and page count

   A five-page site (home, services, work, about, contact) is a very different job from a thirty-page site with a separate page for every service and area you cover.

2. Design: theme or custom

   A good ready-made theme adapted to your brand costs less. Design from a blank page — a unique look, interactions of your own — takes many more hours and is priced accordingly.

3. Features

   An e-shop with payments and shipping, a booking system, a second language, connections to external systems — every feature adds design, development and testing.

4. Content

   Who writes the copy and who sources the photography? If the builder takes it on, it's real work that gets priced. If you take it on, you save money — but it's the most common reason a project runs late.

5. SEO and performance

   A site that exists and a site that gets found on Google are two different orders. Technical SEO, speed optimisation and clean structure are work that is either included or not — ask explicitly.

Also worth reading: WordPress or a custom build? How to choose

Indicative prices in the Greek market

With every caveat — projects differ and prices move — these ranges give a realistic picture of what serious professionals in Greece quote:

• Landing page or one-pager: usually 300–800 €.
• Business site of 5–10 pages: usually 800–2,500 €, depending on design and content.
• E-shop: from 1,500–2,000 € for a basic store — and considerably more as the catalogue and features grow.
• Custom build or web application: from 3,000 € upwards; here the price always comes from analysis, never from a table.

If a quote sits far below these ranges, the saving is coming from somewhere: testing, speed, SEO, security — or whether the site will truly belong to you. That's not always bad; but you should know exactly what's being cut.

See what our website development includes

The costs quotes don't mention

• Domain: roughly 10–20 € per year.
• Hosting: from 5–10 € per month for simple sites, up to considerably more for busy e-shops.
• Maintenance: updates, backups, technical support — either as a yearly plan or per incident.
• Licences: premium plugins or subscription tools your site may need every year.

How to compare two quotes properly

• Do they describe the same scope? Same pages, same features, same content.
• Who owns the result? Code, domain and hosting should be registered to you.
• What does post-launch support include — and for how long?
• Is there a written timeline with delivery stages?
• Can you see recent, real projects of theirs?

Our own practice is simple: a free 30-minute conversation to understand what you need, then one fixed, itemised, written quote — no hidden charges, no surprises along the way. If you'd rather have a real number for your project than ranges, that's the fastest route.

Request a free quote for your website